Clean beauty is one of the biggest trends in personal care and it’s here to stay. As science continues to reveal that what you put on your body is just as important as what you put in it, more consumers are taking a proactive approach and seeking out products made with conscious, transparent ingredient choices.
One of the earliest and most influential clean beauty movements was the shift to paraben-free formulas. Research raised concerns that parabens, a widely used preservative, could potentially disrupt hormones. This prompted many brands to seek safer alternatives. In water-based products, preservatives like sodium benzoate and potassium sorbate became popular choices, while oil-based formulas often turned to options such as caprylyl glycol and ethylhexylglycerin.
As the beauty industry evolves, more ingredients are being phased out, such as sulfates, talc, phthalates, BHT, and many more. While major retailers each have their own definition of ‘clean,’ it ultimately falls to the brand to determine which ingredients align with their values and standards. That’s why partnering with an experienced chemist and regulatory advisor is essential. They ensure your formulations are thoughtfully developed, giving you the confidence to launch products that are both safe and market-ready.
